Denise Duffield-Thomas

In this episode, Peta and Denise dig into why so many women in the helping professions struggle to charge for their work. Denise traces these money blocks back to deep-seated beliefs about the value of helping others, rooted in the historical roles women have played as caregivers and "wise women." Peta adds that this isn't just a mindset issue—it's also a training gap, noting that even academic programs preparing people for helping professions rarely teach business skills or financial management. The conversation moves into practical territory, with Denise sharing personal experiences and strategies for building discernment and self-awareness around money, plus tips for setting boundaries around pricing. Throughout, both hosts emphasize the need for more open, judgment-free conversations about finances—especially for women navigating guilt around getting paid for meaningful work.